Tuesday, January 17, 2012

The Calsberg's Green Dragon

Went to the Carlsberg's Chinese New Year Launch held at the historic Thean Hou Temple. It was a really HOT morning. Everyone in the launching got unlimited free Carlsberg to chill themselves but not for me, MORNING beer gonna sounds very weird so instead of enjoying the beers, I was there to feel the spirit of CNY.
MD's of Carlsberg Malaysia Mr. Soren Ravn giving his speech
Mr Soren said, " Each year, lunar new year celebrations give Carlsberg Malaysia a great opportunity to showcase to our Chinese consumers our appreciation of the community's time-old cultural traditions. This explains the selection of the famous landmark, Thean Hou temple, as our venue to kick off the celebration in such an auspicious and harmonious environment."
With Jiayeen
15-feet tall giant dragon: FLYING DRAGON
Carlsberg's 2012 CNY tagline " Welcome the new year with the vigour of the dragon for an endless flow of prosperity" is complemented with a unique artistic creation of a dragon formed by hundreds of green Carlsberg bottles. The dragon, which features in the brand's marketing campaign, comes complete with a pearl in its mouth, symbolising wealth, good luck, and prosperity in Chinese mythology.

Good news!:
There'll be rewarding prizes from Carlsberg's CNY RM4,888,888 redemption promotion include 8 pieces of pure 999 gold Dragon Sculptures worth RM9,999 each! 

Among the other promotional gifts are 888 pieces of pure 999 gold pendants worth RM999 each as well as 688,888 bottles of limited edition Carlsberg Gold pints that comes in a special festive packaging for the CNY celebration. This promotion is available until 6th Feb 2012 or while stock last.

Photo with the MC TP LIM

For more information, please visit www.carlsbergmalaysia.com.my


bendan said...

Must be very hot that day~ ^///^ Wanna see the dragon myself le, looks great. =]

Emma said...

Ya.....that was super HOT!

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